Asean Economic Integration
“Review Tourism Sector”
Welcome to your dream destination.There are some thing in life
That can only exist in a dream or so we think.For how many times we had visions of paradise
Gone to far away palces to search of it.Any to realize that even before
We begin to take it all in, We’ve lost it..
The
lines of promotions word welcome us in the Asean tourism’s website.
This website includes of ASEAN’s countries tourism’s destination. The
logo ASEAN as perpect paradise also sparkling as symbol of integration of
ASEAN economic which bring synergic market into Asean communities
traveler.
We Believe it or not ASEAN is promising market .
we can imagine the data show us at 2006, the ASEAN region has a
population of about 560 million, a total area of 4.5 million square
kilometers, a combined gross domestic product of almost US$ 1,100
billion, and a total trade of about US$ 1,400 billion. ASEAN's average
economic growth rate was as high as 5.5 percent for the period 1980 to
1990, much higher than the world export growth of 10.8 percent.
In
Promoting ASEAN as a single tourism destination product with world
class attractions, standards and facilities, investment policy,
cultural preservation as a part of sustainable ASEAN cooperation in
achieving economic integration that finally give benefit to all
countries. In other side the Tourism Ministers also has organized
the formal meetings in January 2010, to pave the way for developing
coordinated and concrete strategies for tourism development and
cooperation in ASEAN. The formation of the ASEAN Crises Team for Tourism
(ACTT) has been also launched by the ASEAN National Tourism
Organizations (NTOs).
The impact of this cooperation as a
single market not only for Asean’s people and community but also
targeting into East Asian countries which is listed as the biggest
visitor such China, Japan, Korea. These countries as important source
market for ASEAN Member States, with more than 15 million arrivals or
23.3 per cent of total international tourist arrivals in ASEAN in 2010.
The
ASEAN tourism performance in 2010 showed strong progress, But if we
flash back the process of integration of tourism ASEAN actually get long
journey to implemented, Because it has been plan before at twelve
years ago at 1998 that mentioned all the action plan that follow by all
asean countries in making the strategy in inviting the tourist to visit.
We
realize the competition among Asean countries always there , Actually
did Indonesia is strong enough in getting the tourism market? based on
the preliminary data from the Coordinating Ministry Indonesia still
left far behind its smaller neighbors in terms of tourist numbers.
Malaysia welcomed 15.38 million foreign tourists during the first eight
months of 2009 alone, while Singapore saw 4.51 million tourist arrivals
in the first half the year. Meanwhile Indonesia got of 6.45 million
foreign nationals visited the country in 2009, an actually it was
increase of 0.8 percent from 2008, according to preliminary data from
the Coordinating Ministry for the Economy. However, total spending
dropped 15 percent to $995.9 million, while the average length of stay
fell also to 7.69 days from 8.58 days.
In Comparing the
tourist arrival among Indonesia, Malaysia and Singapore above, actually
there is a big gap through them. The progress of Asean tourism
integration market actually should benefited to all countries with
balance distribution income but it is not in reality. So regarding into
one of agreement in action tourism Plan 1998 as” Facilitation
measures” the steps that could be considered have to do with
institutional “ infrastructure” developments which would facilitate
steps towards the integration of the Asean economies in less dramatic
but crucial ways. These meaning in creating the institutional
developments in The Asean in creating the information about tourism such
people, bureaucratic and elitist that down to earth as visioning
economic community 2015. The integration of economic suppose get into
people to people contact and familiarity of Asean tourism. For example
Indonesia as torism object keep complain to their neighbor country about
such culture claim as “ Batik, Pendet dance and traditional song "rasa
sayange" as our original asset of our own culture. Meanwhile Malaysia is
keep move on with their strategic market with “ the truly Asia” as
their promoting market tools. All the dispute will bring into dispute
settlement system for win – win solution. So Indonesia could be move on
with Visit Indonesia Year and Vote Komodo for promoting as new seven
wonder.
In getting the progress of integrated of tourist
as plan to boost tourism in ASEAN Action ASEAN Tourism as a strategic
plan 2011 – 2015 currently being developed will provide a framework for
the the region to address the opportunities and challenges facing
ASEAN tourism in the coming years. It will be developed according to a
series of guiding principles including sustainable development,
extensive stakeholder involvement and cooperation with ASEAN's dialogue
partners.
Related to the Plan itself which identify key
principles of ASEAN tourism integration towards the establishment of
ASEAN Community in 2015 as the Roadmap for Integration of the Tourism
Sector which will expire this year. it hopes it will be support the
development of a new ASEAN tourism marketing strategy with the tagline
of “Southeast Asia: Feel the Warmth”, which will be a co-brand with the
existing ASEAN marketing campaign. Meanwhile new tourism marketing
strategy will utilized a dynamic and interactive website (www.SoutheastAsia.org)
as the main marketing platform highlighting multi-destination travel
within ASEAN Member States. It will also showcase small and medium-sized
enterprises’ tourism services to a wider audience.
In
other case, ASEAN countries have been eagerly promoting tourism though
their main economic growth has been a consequence of an export-oriented
economy but the tourism industry has also been deemed a major
contributing factor. The rapid growth of tourism led to a growth of
household incomes and government revenues directly and indirectly by
means of multiplier effects, improving balance of payments and provoking
tourism-promoted government policies. As a result, the development of
tourism has usually been considered a positive contribution to economic
growth.
But Asean still have the challenge is the
implementation of the Roadmap plan into the implementation Tourism, like
any other force for economic integration, Generally, we still found
the gap of tourism infrastructure that also affects the demand for
certain goods and services (Syriopoulos, 1995), including transportation
facilities, such as roads and airports (Eugenio-Martín & Morales,
2004), much of which is specific to tourism as opposed to a more general
use. Apart from this, tourism expenditure by foreign tourists can
enhance domestic tourism construction as well as bring about an
accumulation of physical capital, and the needs for skilled labor in the
tourism sectors will cause human capital investment to increase. Thus,
the tourism sector may contribute significantly to economic growth for
each ASEAN countries.
According to Severeno the big
challenge and big question is come into ,What better way is there to
build an ASEAN community that is open to all than to strengthen the
tourism industry? After all, tourism is all about contact among people;
in ASEAN's case, contact among the peoples of ASEAN themselves and
between them and people from around the world.
I think
the answer is very simple it goes to sense belonging of ASEAN community
of people to people contact first as the first line that it will
extended into around the world, because the growth of tourism in ASEAN
Country will increase as asean community exist and believe about “ we
feeling” that we are a part of ASEAN identity that has same vision and
mission in getting the economic integrity touch tourism sector that need
to develop as we realize that it was big industry for incredible
tourism object with in. We know about our own “ tourism beauty” but we
see outward such Europe, US, Africa as the most country to visit.
Severeno
also mentioned how the effect of extensively and rapidly the benefits
of tourism spread not only within the industry itself but also to many
other sectors of the economy such light industry, construction,
transportation, communications, all kinds of services. Tourism is
particularly good in creating many jobs both within itself and in other
sectors on which it has an impact. If we are careful, the tourism
industry can be a blessing for the environment, as, more and more, the
long-term profitability of the industry depends on the conservation of
the environment.
It means the challenge and strength of ASEAN is
counted and tried to finding the way of how economic integration in
tourism sector achieve the growth of economic and give prosperity and
welfare to all Asean countries and get the sustainability on it. Because
the progress and the success of economic integration is not only for
amount of number of national income for each countries of ASEAN but also
the same commitment in visioning ASEAN Economic Community is a true
pillars in bringing all national interest toward “ great economy” of
ASEAN's countries
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